Fans can't stop pointing out how much Taylor Swift's new merchandise looks like Kanye West's fashion

The INSIDER Summary:

• Taylor Swift has released a new line of merchandise to promote her new album, "Reputation."
• Fans claim that Swift's gear looks a lot like Kanye West's "The Life of Pablo" album merch. 
• Swift is selling a sweatshirt, hat, T-shirt, and jacket that look like West's merchandise.
• The biggest similarity is the comparable Gothic fonts.
• It's also worth noting that the "Reputation" album cover is similar to "The Life of Pablo" album cover.

Taylor Swift just dropped a new line of merchandise to promote her upcoming album, "Reputation." Swift's new merch is available online on her recently relaunched website. 

Fans quickly pointed out that her new merch and album cover look a lot like Kanye West's Yeezy fashion line and "Life of Pablo" promotional materials.

Take a look at their merch and decide for yourself. 

The Gothic font Swift is using in her promotional materials for "Reputation" gives off "Life of Pablo" merch vibes.

When the items from Swift and West are compared to each other, there are some standout similarities between their merchandise.

Take these sweatshirts for instance. They are crew necks, use Gothic fonts, and feature a single word. The color palettes are different, however.

Both artists are selling branded hats, too.

Swift and West are also selling similar jackets. West is selling a "Pablo" bomber jacket and Swift is selling a "Reputation" raincoat.

Swift is also selling a shirt that features a font comparable to the sans serif font that West used on the cover of "The Life of Pablo."

It's also worth comparing their album covers.

This is the cover of Kany West's 2016 album, "The Life of Pablo."

Compare that album cover to Swift's forthcoming album "Reputation."

A post shared by Taylor Swift (@taylorswift)Aug 23, 2017 at 9:39am PDT

On first glance, the similarities aren't apparent. But some fans speculated that Swift's use of overset text was a pointed dig at West. 

Here's what they're referring to:

The stitched sweater that Swift wears on the album cover is also arguably Yeezy-esque.

For context, take a look at this sweater from West's Yeezy Season 1 fashion show in February 2015.

Swift's sweater is also similar to this current Yeezy offering — The Destroyed Shoulder-Patch Sweater (available from Bergdorf Goodman in Forest Green for $750).

Now take another look at the details on Swift's crew neck. 

It seems like Swift is taking style cues from West. Swift showed off another Yeezy-esque outfit on the cover of a promotional magazine that will be released along with her album.

reputation magazines Vol.1 & Vol. 2 Target exclusive. Nov. 10. Pre-order now.

A post shared by Taylor Swift (@taylorswift) on Aug 25, 2017 at 4:52am PDTAug 25, 2017 at 4:52am PDT

According to Swift's Instagram, the magazines will feature pages of handwritten lyrics, exclusive photos, and original painting and poetry. But based on Swift's cover looks, it's also likely that the magazines will serve up more digs at West and his wife, Kim Kardashian West.

There will be no further explanation. There will just be reputation.

A post shared by Taylor Swift (@taylorswift) on Aug 25, 2017 at 4:54am PDTAug 25, 2017 at 4:54am PDT

To be honest, it's not surprising that Swift is hitting back at West. West and Swift have been intermittently feuding since 2009, and it looks like their rivalry won't be cooling off any time soon. 

However, it's worth mentioning that this is all speculation. Some people think that none of this is related to Kanye West and that Swift is actually trying to reclaim her reputation from the media.

One Twitter user pointed out that Swift's merch features the signature font of The New York Times — not West's.

Whatever the case is, we'll have to wait until November 10 to see who or what Swift is referencing. The old Taylor Swift might be dead, but it looks like the new Taylor is still playing the same old games. 

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